Far more than a Product & Pricing Engine, MarksmanLMP automates the entire mortgage origination sales process
October 3, 2011—Mortech, Inc., a mortgage technology software company specializing in solutions for mortgage bankers and secondary market teams, announces the industry’s first and only Lending Management Platform and released a new website today specifically dedicated to the new MarksmanLMP. Marksman, which entered the market as a product and pricing engine, quickly grew to dominate that market. Now, new functionality has extended the solution across the front of the lending enterprise, allowing loan originators to use it for lead acquisition, assessment, prospect marketing and initial loan processing.
The lead management objective is to create a true relationship with prospects, start the application, and move forward with confidence knowing the transaction will be completed successfully,” said Mortech President Don Kracl. “The traditional loan origination system (LOS) is still a critical tool in this process, however employing MarksmanLMP ensures it won’t fall short on all of the tasks that precede taking the actual loan application. The loan officer’s true opportunity lies in forging that relationship with the prospective borrower long before the application hits the LOS.”
MarksmanLMP qualifies leads prior to entering the LOS by simplifying, automating and organizing the entire mortgage lending process, from lead acquisition to assessment and marketing to processing. Online window shoppers are converted into customers quickly and easily, freeing up the LOS from the clutter of deals that will never close in the process.
The new website provides in-depth information about MarksmanLMP, but will also provide tools and advice for mortgage loan originators seeking to streamline their marketing processes, attract and properly qualify more leads and ultimately close more deals. The new site can be found at http://www.MarksmanLMP.com.
About Mortech, Inc.
Mortech supplies all-in-one pricing, rate notification, prospect management tools, custom rate sheets, secondary marketing tools, loan product eligibility and guideline services to thousands of mortgage professionals. MarksmanLMP, Mortech's newest web-based offering, is the industry’s first Lending Management Platform and provides automation, management reporting and compliance auditing for lead acquisition, assessment, prospect marketing and initial loan processing. The Marksman-Bullseye solution offers an Intelligent Credit Reporting Engine, a full Automated Underwriting System, connectivity to Fannie Mae's Desktop Underwriter or Freddie Mac's Loan Prospector, Bi-Directional Communication with Loan Origination Systems and a complete Document Management System. Mortech is recognized by Mortgage Technology Magazine as a 2010 and 2011 Top Service Provider and a Mortgage Technology Magazine 2010 Synergy Award Winner with partner, AllRegs. Mortech is a preferred technology partner for Google AdWords Comparison Ads. For more information, visit www.mortech-inc.com.